Great American Insurance Group issued the following announcement on Aug. 9.
Great American Insurance Group, a leading provider of fixed and fixed-indexed annuities, recently celebrated the completion of its second Live Your Life Great campaign.
Great American recently invited its annuity customers to submit photos of what makes their lives great, showcasing the unique experiences that Great American’s retirement solutions help make possible. Photo submissions included safari rides with grandchildren, swimming with dolphins, gondola rides in Venice and exploring the Everglades by airboat, among others.
Donna Carrelli, Vice President of Annuity Marketing, shared her thoughts on what it means to see these customer experiences first-hand.
“We appreciate the opportunity to connect with our customers on a personal level and to see what’s important to them,” said Carrelli. “We take great pride in helping our customers plan for a secure retirement – seeing the experiences we are helping to make possible through our annuity products is incredibly rewarding.”
Carrelli noted how well received last year’s Live Your Life Great campaign was, and she spoke of the continued participation and success.
“This campaign has been a hit among customers. We were pleased to have received over 500 submissions during last year’s campaign, and we are thrilled to have topped that this year. The success of this program has enabled us to incorporate these photos into our product materials, giving them a more personal touch that resonates with new customers.”
Original source can be found here.
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